A lot of local customers will only want local businesses .The main issue with the local businessman running a local e-commerce website is how far he doesn't want to customers from.
What distance is advisable to advertise over? how effective the advert's effect comes the further you get away?
For things like Jeans or CDs it doesn't really matter. But if it's local furniture or something like that people are more weary about purchasing from a wider distance.
Most businesses want an e-commerce site of some sort so they can keep their shop open 24 hours a day seven days a week. One of the issues is what type of clients they are aiming at.
What you've got to decide is who your target market is, more importantly where they are, and then what terms they are using to look for your product.
It's all very well using the term curtains but does that imply cleaning or purchasing?
Another big issue can be how people perceive your product and how they go looking for it... what is the best way to appear in the right places and be trusted to sell it... ultimately its all about presentation as well as being right there once the user has become a bit bored of searching.
The average search must be about three or four goes until they get what they are looking for a new need to be geared towards the end of that not at the beginning.
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